Content has played a massive role in my life for as long as I can remember. You know that awkward kid that never played outside, because their eyes were stuck to a TV screen? Yep, that was me. I can quote you any line from Game of Thrones to The Wire, once booked a trip to New York just to play out a scene from Gossip Girl, and can probably name each and every way Kenny died on South Park. I don’t just work in TV – I live and breathe it.
As a TV nerd, it made sense to turn my obsession into my career. After earning an MA in Television Studies from the University of Amsterdam, I quickly entered the TV industry. First in format sales, then in communications at international companies like Talpa Global and VICE. At every single conference, whether it was MIPCOM or NATPE, a particular content company always stood out to me. So, when said content company, known in the industry for being the first of its kind, had an opening, I knew I had to apply.
After a few initial interview rounds, I got the job. I hadn’t even begun yet, and our Head of HR immediately invited me to the Insight TV BBQ – one of many events Insight TV organizes on an annual basis for its staff (after two weeks of working at the office, we’ve had a wine and pizza tasting, mud masters training and much, much more). I met everyone a month before I actually started, and I can honestly say I have never met such wonderful and welcoming people in my career. Within the first minute, I was asked to join the softball team. Four hours later and I was still having beers, burgers and good conversations with some of my new favourite people.
That’s just the social aspect. Since I started on August 1st, there’s never been a dull moment at the office. From working with every single department to my opinion not just being asked but appreciated, Insight TV is a place where I can be ballsy and creative. I’m in charge of coming up with all-round strategic comms plans for our new TV shows, like the upcoming documentary series, Street Kings in Jail, thereby ensuring our content is a success on the consumer side, whilst also creating visibility on the B2B side. We’re not just talking about the ‘usual suspects’ like a press release or a newsletter. We’re talking big activations in our key markets around the world, mind-blowing events that you won’t be able to stop talking about, interviews that’ll really make you think… and that’s just the tip of the iceberg.
The best thing? Every single day, I’m able to put all of my TV knowledge into thinking of new and exciting ways to make everyone out there know and fall in love with Insight TV, just as I’ve done (keep an eye out for our upcoming activations in Amsterdam and Munich!).