Recently, Avid and the Avid Customer Association (ACA) announced the results of its second annual ACA Vote. The company reported that more than 4,800 people working in all aspects of media and representing over 3,500 organisations in 117 countries participated in the vote, which revealed that across all sectors – broadcast, video and audio – the top three technology trends facing media companies are multiplatform content delivery, remote production and 4K/UHD. Broadcast and video professionals exclusively (not audio professionals) also consider 4K/UHD, file-based/tapeless workflows and high dynamic range (HDR) to be significant trends.
UHD Stats from the report included:
- The majority of media professionals (47.9%) believe that viewer demand for 4K/UHD will make it a necessity to remain competitive
- Nearly 20% of respondents believe 4K/UHD adds image quality in the production process, while 19.7% perceive it helpful to futureproof content
When looking at end users’ budgets and their plans to allocate resources over the next 12-18 months:
- 50% say they will upgrade audio capabilities
- 25% say they will upgrade their infrastructure for 4K/UHD operations
- 25% say they will invest in cloud services and technology
This is an interesting report that shows that the requirement for UHD technology is growing fast. This summer’s huge sporting calendar has been a major driver for UHD in terms of acquisition, delivery and consumer sales. Now that the World Cup’s over, TV platforms will have to fill the gap with UHD content that matches the bill of their premium offering. Our UHD content fits that bill because our channel delivers a steady stream of superior quality, fresh content every year. We feature natively shot and produced UHD adventure, action, entertainment and lifestyle shows that appeal to 20-34 year-olds, which is typically the demographic that tends to buy latest technologies like UHD.