The 2018 World Cup has been a resounding success. It captured the imagination of viewers young and old and for the first time for a major sporting event, broadcasters showed matches throughout the tournament in 4K UHD across Europe and the world, which meant a boom in big TV sales. In fact, at the start of the tournament UK broadcaster Sky News reported that a demand for beer, barbecues and big screen TVs had lifted retail sales.
This was backed up by UK consumer electronics retailer Currys PC World who told the BBC News that it had seen a “fantastic growth” in sales of 75 inch screens. It said that sales of large screen TVs – (over 55 inches) – are up by 33 per cent compared to two years ago. Also more than half of consumers buying a new TV in the UK are now choosing a 55 inch or bigger.
A Smart TV Market Size and Share Industry Growth Report 2014 – 2025 by Grand Review Research shows that this trend is not just UK based. In the US, the 46- to 55-inch display category is expected to dominate the market. The report says a sizeable number of consumers initially planning to purchase 55-inch TV sets do not hesitate to invest further and opt for 65-inch displays on account of the relatively insignificant difference in prices of the two categories. It adds the spending on next-generation large screen televisions is expected to increase in regions such as the Middle East and Asia Pacific. Major brands have stopped producing HD screens in 2017, so all new models sold are UHD HDR capable.
The future is bright for big screen TV sales and for the distribution of UHD HDR content. Sport will continue to be a huge driver, but as more and more high-quality content becomes available in different genres demand will continue to increase. A win-win for media companies and consumers.